By: Ana Rocha – Marketing Strategist | Instructor & Mentor | Speaker
As a marketing mentor for small entrepreneurs, one thing stands out to me: while large companies invest millions in technology, the businesses that grow the most are those that focus on getting the basics right.
Living and entrepreneuring in Canada, you know the challenge well: doing everything alone, balancing costs, and still trying to keep up with the latest marketing trends. But what if I told you that in 2025, less is more? That’s right – trends point to simpler, more human marketing, perfect for small businesses.
What’s Changing in Marketing? The big shift is that technology is no longer a differentiator – genuine connection is. And that’s great news for you, small entrepreneur! Here’s what really matters in 2025:
- More Personal, Less Robotic Marketing Remember your natural ability to remember customers’ names and preferences? That’s worth gold. Big companies spend fortunes trying to create something you do naturally.
HOW TO APPLY:
- Keep a notebook (digital or physical) with customer preferences
- Use WhatsApp for personalized communication
- Create special groups for loyal customers
- Community Is the New Marketing The Brazilian community in Canada is united and loves sharing discoveries. Use that!
PRACTICAL TIPS:
- Create a WhatsApp group for VIP customers
- Organize small events for your best customers
- Offer bonuses for referrals
- Authentic Content Sells More Forget expensive productions. Your customers want to see what’s real:
- Behind the scenes of your business
- Your entrepreneurial story in Canada
- Practical tips in Portuguese
- Automation That Makes Sense Use technology to save time, not to replace connections:
- Basic automatic responses on WhatsApp Business
- Automated birthday reminders
- Scheduled social media posts
- Data That Matters Focus only on numbers that really make a difference:
- How many customers return
- Where referrals come from
- Which product/service sells the most
PRACTICAL ACTION PLAN:
FIRST QUARTER:
- Choose ONE main social network
- Set up your WhatsApp Business
- Start collecting customer feedback
SECOND QUARTER:
- Start your referral program
- Create behind-the-scenes content
- Build your VIP group
THIRD QUARTER:
- Analyze what worked
- Strengthen your main channel
- Automate repetitive tasks
The Secret to Success in 2025: It’s not about doing everything – it’s about doing the basics extraordinarily well.
Numbers That Prove It:
- 72% of Brazilians in Canada choose services through referrals
- Portuguese content has 3x more engagement
- Loyal customers spend 67% more than new customers
START TODAY:
- Choose ONE action from this article
- Implement it for 30 days
- Measure the results
- Only then add something new
Remember: Your greatest strength is being small and personal. Large companies spend millions trying to appear smaller and more human. You already have this naturally – use it to your advantage!
So, which of these strategies will you implement first in your business? Tell me in the comments!
